Awareness brochures on antimicrobial resistance

Delivering messages to diverse audiences while ensuring a unified awareness campaign—this was the World Organisation for Animal Health’s objective. Animal Pensant is producing seven brochures on antimicrobial resistance for this global initiative.

Veterinary services, pharmaceutical industry stakeholders, livestock farmers… Combating the spread of antimicrobial resistance requires informing and mobilizing an entire network of key players. To convey essential and tailored messages to each audience, we have developed a set of seven targeted brochures, available in three languages.