Digital Annual Report
Expertise France: digitalizing the annual report
In 2022, for the fourth consecutive year, Animal Pensant produced Results & Outlook for Expertise France. This was an opportunity to reinvent the annual report by integrating a comprehensive digital component.
The Brief
- Enhancing online visibility: Results & Outlook is a key institutional communication tool for Expertise France, yet it lacked proper visibility on the agency’s website and was not indexed on search engines.
- Expanding its digital presence: Before the redesign, the annual report existed only as a 30-page print brochure, making it difficult to adapt for social media engagement. To reach a wider audience, a dedicated digital component was essential.
Our Solutions
- A dedicated website: In addition to the print edition, we created a 20-page website hosted under Expertise France’s domain to give the annual report a strong digital presence.
- Original web content: The site features digital-friendly formats that complement the brochure, including videos, interactive maps, interviews, and SEO-optimized articles.
- A continuously evolving platform: Designed for scalability, the website can be updated yearly with new content. Users can access interviews and articles from past editions and download all print reports, ensuring sustained traffic over time.
- A reinforced communication strategy: In parallel, we strengthened Expertise France’s digital communication around the report. This included the creation of a Results & Outlook brand identity, targeted email campaigns, and social media posts with a distinct visual and editorial style.
Key information
- Sector: international cooperation
- Thematic: development aid
- Service: Editorial Consulting, Proofreading, Writing & Rewriting, UX Design, Web Development, Art, Printing, Infographics & Illustration, Motion Design, SEO, Film Production
Expertise France is a public agency and a key stakeholder in development aid. It designs and implements projects that sustainably strengthen public policies in developing and emerging countries. It has been part of the AFD Group since 2022. Learn more
